Cover of Pump It Up used to promote video game

johnfoyle · Post by **johnfoyle** » Mon Oct 17, 2005 7:02 am

http://biz.yahoo.com/prnews/051017/clm026.html?.v=23

( extract)

GameTap Offers 'a New World of Videogames' With National Marketing Campaign
Monday October 17, 6:00 am ET
Turner's newest network supported by 360-degree mix of advertising, an intricate web of viral marketing, short-form video programming, events and more

ATLANTA, Oct. 17 /PRNewswire/ -- GameTap, the first-of-its-kind broadband entertainment network from Turner Broadcasting System, Inc. (TBS, Inc.), today unveiled its groundbreaking marketing campaign. Launching 10/17/05, GameTap delivers hundreds of the greatest games-on-demand plus original programming via a broadband-connected PC. The downloadable video game application will be supported by a landmark combination of print, online and TV advertising; a widespread viral campaign; experiential opportunities; public relations and quick bursts of original programming, under the tagline of "Expand Your Playground."

TV Advertising

Beginning today, :15- and :30-second "All About the Games" TV spots begin airing nationwide. Each of the spots features a montage of games themed around key gaming absolutes (e.g. power-ups, fighting and dying). For example, "What Are You Fighting For" features fight scenes from dozens of games - from Tomb Raider: Angel of Darkness to Beyond Good and Evil to Golden Axe to Streets of Rage.

Music is a continual theme in GameTap's launch, and the music for the TV spots features well-known hits that tie to the gaming themes, and have been updated by new artists, including:

- Pat Benatar's "Hit Me With Your Best Shot," covered by up-and-coming
band My American Heart for the "What Are You Fighting For?" spot
- Danko Jones' update of Elvis Costello's "Pump it Up" for the "How Do
You Power Up?" spot
- The Bee Gees' "Stayin' Alive," remixed by Thomas Troelsen, producer/DJ
for Junior Senior, for the "How Will You Die?" spot

Extreme Honey · Post by **Extreme Honey** » Mon Oct 17, 2005 3:52 pm

Important Information.

johnfoyle · Post by **johnfoyle** » Tue Nov 29, 2005 3:35 pm

Bump, bump!

laughingcrow · Post by **laughingcrow** » Tue Nov 29, 2005 6:06 pm

Isn't Tom Waits suing a car for covering one of his songs on an advert like this?

sweetest punch · Post by **sweetest punch** » Wed Nov 30, 2005 1:34 pm

laughingcrow wrote:Isn't Tom Waits suing a car for covering one of his songs on an advert like this?

I believe it wasn't a cover of one of Tom's songs, but it was a song in the "style" of Tom Waits.

bobster · Post by **bobster** » Tue Dec 06, 2005 12:39 am

I wonder what percentage of Elvis overall financial worth comes from the royalties of that single song alone? Healthy, I'm sure.

Interesting considering that I don't think it even came close to cracking the Top 40 in the U.S. (I'm not even sure it was a single here.)

verbal gymnastics · Post by **verbal gymnastics** » Tue Dec 06, 2005 6:50 am

sweetest punch wrote:
laughingcrow wrote:Isn't Tom Waits suing a car for covering one of his songs on an advert like this?
I believe it wasn't a cover of one of Tom's songs, but it was a song in the "style" of Tom Waits.

And didn't Tom Waits successfully sue?

bobster wrote:I wonder what percentage of Elvis overall financial worth comes from the royalties of that single song alone? Healthy, I'm sure.

Elvis said he refused $1million by Nike to use Pump It Up didn't he?

I would say Alison must have provided him with a lot of his royalties for other people covering his song - I would have thought Linda Ronstadt's (bleugh!) version of it made him a mint.

Pump It Up has been used a lot in America hasn't it? Isn't it used on a basketball show?

johnfoyle · Post by **johnfoyle** » Sat Apr 22, 2006 6:00 pm

http://www.enablermail.com/bmg/emailonl ... hid=223936

Scroll down to find -

' "Pump It Up", written by Elvis Costello, has been used in the trailers for the new film 'The Man'.' ( from Sept .05)

http://www.bmgmusicsearch.com/uk/asx/sh ... railer.mov